Social Swing: How Tennis Player’s Influence Serves a Solid Return

Wimbledon is back again, ready to serve up some much-needed tennis enjoyment. But perhaps you’ve noticed a change this year. Has it been the smaller crowd of spectators, or maybe an increased unwillingness to share our strawberries and cream?

There are also fewer recognisable tennis stars to applaud, Rafael Nadal and Naomi Osaka have dropped out the Tennis Championships, citing the need for further recovery from the coronavirus pandemic. However, we can still cheer on Scottish racket star Andy Murray as he continues his triumphant return to the courts.

There’s a lot to play for. In fact, players will vie for their share of £35 million in prize money. Winners of the singles event will take home a whopping £1.7 million. It’s not an awful pay packet for 14 days of work.

But is there more earning potential on the social side of tennis? It’s fair to say that our favourite tennis players have become more than sports stars, instead becoming A-lists celebs with lifestyles we enjoy following on social media. Their large fanbases have allowed them to surmount millions of followers and huge brand and advertising deals. But how can their Instagram earning potential compare to their winning on the court?

Game, set, match, and snap

We’ve collected new data that reveals the social media earning potentials of the world’s best tennis players. Using this data, we can calculate how many sponsored Instagram posts they would need to publish to earn the equivalent of their winnings so far in the 2021 season.

We’ve compiled data on the top 20 tennis stars, based on their international ranking, for both male and female categories. By calculating their social earning potential, we’ve compared their influence and their earnings this year so far. This will indicate which tennis stars could pose their way to the top, as opposed to swinging the racket. Surprisingly, for some of our tennis favourites,  hitting balls doesn’t pay the bills as well as the likes on Instagram do.

Number one for what?

Despite both having been world number one holders, Roger Federer and Serna Williams now place eighth in the respective leagues, This is still an impressive feat, especially after their long and history-making careers.

Williams is regarded as being one of the greatest tennis players of all time. On the sixth occasion that she held the ranked number one, she held the title for 186 consecutive weeks. The tied with a record set by Steffi Grant, Williams also holds the record number of 23 Grand Slam singles wins in the open era, more than any other player.

Meanwhile, Roger Federer holds an impressive record sheet. Not only has he won Wimbledon more times than any other player, he has won the man’s singles titles, tied with another tennis legend, Rafael Nadal,

Why are we shining a spotlight on Williams and Federer? Well, thanks to their social media earning potential, they may have been better off posting some pictures than competing in 2021.

Williams has earned £589,598 prize money in 2021 so far. But, as she can earn up to £31, 083 per sponsored Instagram post, she can earn this in a mere 19 photos.

Federer, on the other hand, could earn £19,450 per Instagram post. He needed to have only published 11 paid Instagram post to exceed this £204,541 earning this year so far.

It seems that on- and off-court, William and Federer are still dominating the world.

Current world number ones, Novak Djokovic and Ashely Barty, while having a successful year on the court, may want to keep swinging. Barty has won £866,689 so far this year, meaning she would have to snap 1,105 pictures on Instagram to match her earnings.

However, Djokovic has an easier job, needing only 155 pictures to match his £2,977,657 pay from 2021.

Missing out?

As mentioned, Rafael Nada and Naomi Osaka are set to miss both Wimbledon and the Tokyo Olympics due to their concerns with coronavirus. As world number three and two in their respective leagues, they risk dropping in the rankings. But they also risk surrendering their share of the prize money.

Wimbledon’s £1.7 million prize for both singles categories is a huge amount- enough to justify hitting the courts. But Nadal and Osaka may find more luck in serving pictures than small green balls.

Osaka can earn £5,286 per Instagram post and Nadal could earn a whopping £25,256 per post. The means the pair would only need to post 322 times and 68 times respectively to match the winner’s prize.

It seems that missing out the odd tournament may not be such a bad idea if it gives these tennis stars more time to snap some pictures.

Of course, they shouldn’t retire the rackets just yet, Over their careers, Osaka has earned grand total of £14,308, 024 and Nadal has earned £89,954,780. You’d have to have a very busy Instagram feed to match huge cash pots.

Will you be watching Wimbledon this year? Our only choice may be watching from home, but at least between the matches, we can check out our favourite tennis stars on Instagram. Remember when you drop some likes on their social feeds that you’re helping to continue to that grand slam win beyond the court.

if you’re watching Wimbledon from an outdoor space, make sure you’re prepared with a designer umbrella, windproof umbrella or men’s umbrellas and women’s umbrellas to ensure that your day goes off without a hitch.

Enjoying the Outdoors : Which City Picked Picnics?

A new study from Fulton Umbrellas has revealed the UK city that us most likely to research for picnics and other outdoor activities.

Which summer approaching  and the regained freedom to meet our friends and families outdoors, we’ve reviewed the UK’s Google searches to reveal the cities that are most likely to pick up a tartan blanket and straw basket and take to the parks and gardens to enjoy a picnic or other outdoor activity.

The study analysed 114 research terms that related to picnics and outdoor activities, including ‘picnic sites’, ‘disposable  BBQs’. ‘ park near me’, and ‘picnic in the rain’. Comparing the number of times these terms have been searched in the 20 most populated cities in the UK, the results were broken down by each respective city’s population. The data revealed which location are ready for some al fresco lunch and where people may prefer to stay at home.

Newcastle upon Tyne is the city most likely to enjoy a picnic. People in Newcastle searches for picnic-related terms 564 times for every 100,000 people in the North East city. This is 34 per cent above the national average.

Meanwhile, London was less enthused by picnic and outdoor activities, For every 100,000 people in London, picnic-related terms were searched only 269 times. This is 36 per cent below national average

The data also reveals which city has had the biggest growing enthusiasm for outdoor activities. Measuring the growth of searches in each city between 2020 and 2021, we can see the cities that have a newfound appreciation for picnics and al fresco dining.

Liverpool had the most amount of growth in picnic-related searches. Between 2020 and 2021, their researches increased by 295 per cent.

No city reduced their searches for picnic-related terms, in no doubt because meeting outdoors has become one of the best and only ways  to enjoy each other’s company during the pandemic. However, people in Glasgow showed the least amount of growth in searches, increasing their picnic-related searches by only 43 per cent.

Will you be going to the local park for a picnic? It’s important that you go prepared with all the essential equipment, such as a picnic blanket and camping chair.

Don’t let the weather get in the way of your outdoor party or gathering – prepared with a range of luxury umbrellas, perfect for anyone in the family. Take the kids out for a garden party with kids umbrellas and let Dad shelter under his favourite golf umbrella. You’ll be ready to brave any storm and keep the picnic going with a great windproof umbrella. No matter the weather, your picnic can still go ahead.

Matchmaking Movies: Pairing Our Favourite Movies to the Weather

Come rain or shine, there’s nothing like movie night. But the great debate around which movie we intend to watch can push us to high anxiety – the opposite of what a relaxing night in should be. What do you fancy? A superhero film? Fantasy? Romance? Cue the ensuing arguments.

You could choose a film by rolling a dice or pulling names out of a hat. But there is one method that may help choose the best film to watch – the weather.

The weather can make us feel all kinds of ways. The cold makes us cosy up while a sunny day can make us feel active and excited. The wind brings an air of mystery, and the rain makes us feel like the sofa is the safest space in the world. How does the weather make you feel? And what movies best fit that mood?

Here we explore some of the best films to pair with the weather, their umbrella influences, and why movie night is an activity for all seasons.

Snowy scenes: Harry Potter and the Philosopher’s Stone

A spot of snow doesn’t mean you have to watch a festive movie on the TV. Instead, the snow may give you some magical inspiration. We recommend watching Harry Potter and the Philosopher’s Stone as your frozen film.

Fall in love with the first entry into the wizarding series, meeting Hedwig the snowy owl along the way. Snuggle up under a blanket (invisibility optional) and take heed of Hagrid’s magic umbrella to start a cosy fire to stay warm – or just pop the heating on. If the snow hasn’t stopped by the end of the movie, that’s okay. You’ve got seven more films to get through while the snow thaws.

Windy weather: Mary Poppins

If you’re experiencing gusts of winds in the east, you may want to switch on Mary Poppins to wait out the wild weather. Mary Poppins rides the breeze on her parrot-headed umbrella to help the Banks children in this classic Disney musical.

The wind represents a force for change in the film, allowing Mary Poppins to leave a happy family in her wake. You’ll feel reinvigorated with this film which teaches us not to take the world so seriously. After the film, you’ll no longer want to shelter from the wind. You’ll be quick to go fly a kite – just make sure you take a windproof umbrella with you. Otherwise, you may find your feet lifting off the ground.

Sunny days: Kingsmen: The Secret Service

Summer weather is all about fun, excitement, and high adrenaline activity. For your movie night, you need something that can live up to all those expectations. We recommend Kingsmen: The Secret Service, an action spy comedy feature that hits all the right sunny notes.

You may get inspiration from the suave league of private intelligence spies. Their sharp suits and gadget-filled umbrellas are a fun contrast to their active combat and witty humour. On a warm night after a sunny day, there’s nothing better than setting up a projector onto the garden wall and watching an exciting film.

Thunderous feature: Batman Returns

The ghoulish setting of Gotham City makes Batman Returns the perfect movie for nights filled with thunder and lightning. It’s certainly Danny DeVito’s characterisation of the Penguin which creates a fantastic horror style. Complete with a unique umbrella design, you’ll be hypnotised by the lucid style of this film.

You can get your hands on your own designer umbrella which will captivate anyone that sees you walking down the street, though there’s no doubt that you’d look more welcoming than this stout villain.

Predictable precipitation: Singin’ in the Rain

When it comes to the rain, our choice of film is limited by nostalgia and clichéd pickings. Can you watch anything other than Singin’ in the Rain when it’s chucking it down? The classical American musical is appropriate for the weather in the obvious ways. But it’s Gene Kelly’s electric dancing that makes us want to embrace every puddle and let a torrential storm soak through our clothes.

Take your pick of luxury umbrellas to skip your way through the rain and enjoy this pop culture classic. You’ll have a glorious feeling by the time the credits roll.

Whatever the weather, there’ll be a movie to match your mood. Choosing a film based on the nature of the outside world will only add to the experience. Pick one that makes you feel like the characters in your favourite film. Just add an umbrella to the mix and you can act along to the best scenes.

A Guide to Embracing Rain on a UK Staycation

Weather in the UK is famously unpredictable. When it comes to the seasons, the rules just don’t apply. It’s not surprising to see snow in June or experience T-shirt weather in December. Sometimes those days will catch us off guard and hinder our best-laid plans.

Now, with varying roadmaps to exit lockdown for all four nations of the UK, and a successful vaccine drive pushing the country towards greater freedom, there is optimism that staycations will be allowed to go ahead during the summer.

However, the choice of a UK summer holiday is vastly different from the experience of going abroad. While we can expect heatwaves and gloriously sunny days, we must brace ourselves for a rain check.

Having a back-up plan for those rainy days on a UK staycation is essential for keeping your holiday on track. But thinking of what to do when the weather keeps us in our own lockdown can be difficult.

Here, we take a look at the best ways to have the weather on your side during your holiday, come rain or shine.

Sit back and relax

After the year we’ve had, we shouldn’t take a little bit of relaxation for granted. While we’d love to do this on a sunny deck chair, there’s always the chance that the rain will keep us in. Make sure that you’re prepared to stay indoors while using the rain as a tool for relaxation.

The rain has a regular and predictable pattern. This means that it can help our brain relax while processing the calming sound. Take advantage of these moments to sit back and enjoy your time. When it rains you can:

– Read a book
– Do some yoga
– Write a postcard
– Create some art
– Have a massage
– Sleep

Use the sound of the rain as a tool for meditation when you’re on your staycation. It can help you feel relaxed and make you appreciate the quiet moments a little more. After all, what do you go on holiday for if not to relieve our stresses?

Embrace the storm

Staying in when it rains can be relaxing but embracing the weather can be just as enjoyable. Rain only gets in the way when we don’t expect it. Preparing for a rainy day means that you can plan an exciting activity that utilises the wet weather.

For families, playing in the rain can be an exciting and unusual activity. Although it can be messy, you’ll make amazing memories during your staycation.

Children can use containers to measure the rain and see how quickly they can collect a cup of water. Sending paper boats down flowing bodies of water can lead to exciting and high-stake races. Even stomping, jumping, and running through puddles can be a welcome and fun break for any child. Make sure that you’re prepared with a kids umbrella while they enjoy the wild weather. Embracing the elements is very important after a year of lockdown and staying indoors.

Grin and bear it

It’s great to feel the sun on your skin, but good weather is never promised on a UK staycation. Sometimes we just have to endure the cold and enjoy the time while we can.

You can still do many of the same activities you planned to do on your staycation in the rain. Fancy going on a hike? Just make sure that you’re well wrapped up and that you take a quality windproof umbrella to fight the gusts and rain. The world is transformed when it rains, and it should be seen. Climb to the top of a wet and slippery hill and enjoy the views of rainbows and a town under a deluge from the sky.

Even botanical gardens look better in the rain. See rain hit flowers while taking shelter under a tree for a picnic. Visit local attractions and see the true nature of a UK village, town, or city. This country was built in the rain, so it’s important to remember that you’re getting the full cultural experience during your staycation.

Any type of holiday will be enjoyable after enduring the past year, so a spot of rain on your staycation is unlikely to ruin your plans to have a relaxing break. Making sure that you’re well prepared with warm coats, good plans, and quality umbrellas is the best that we can do to make sure that everything runs smoothly.

Although winter doesn’t officially end until 20th March, as the days pass, we edge closer and closer to the end of the coldest months. Soon, warmer days will be upon us, where we will likely feel happier and have more energy.

Have you ever thought about how the weather can affect your mental health?

The rain

Unless you love feeling cosy on rainy days and curling up with a book by the fire, rainy days can get us down. If it’s cold and dreary, the dark and heavy clouds can limit sunlight getting to us, which can impact our mood when it happens for a consistent amount of time. Interestingly, research has found that around nine per cent of people are “rain haters”. While some of us may feel slightly down and tired when it rains, rain haters feel anger with more rainfall. Another study also reported that we take to Facebook to complain with negative posts!

The reason why we feel lethargic during cold and dark weather is because when we’re exposed to less sunlight, our bodies produce more melatonin which makes us tired. A lack of vitamin D from less sunlight exposure can also give us the blues, which when more serious is seasonal affective disorder (SAD) – also known as winter depression. So, while you might want to wrap up in a blanket and indulge in comfort food or nap, there is a scientific reason why you want to do nothing.

Symptoms of SAD include:
– Depression
– Feeling lethargic
– A weakened immune system
– Low motivation
– Lack of interest in activities that you once enjoyed
– Oversleeping and struggling to stay awake
– Overeating (particularly comfort food like carbohydrates)
– Feeling anxious
– Withdrawing from social situations
– Feeling in a persistent low mood

The sun

In the same way, vitamin D from sunlight exposure regulates our mood and can help in fighting depression and illnesses. There’s a reason why vitamin D is called the sunshine vitamin – sunlight stimulates our brain to produce this important nutrient. Serotonin is also released which boosts our mood and makes us feel good.

The circadian rhythm is affected by sunlight, which is essentially our body clock. Our sleep-wake cycle is a 24-hour cycle and is directly set by light, which lets our bodies know when it is light and dark – day and night – and when we should be awake or tired. In the winter, when there is significantly less light than summer, our brain thinks that we should be getting ready for bed and triggers the release of the ‘sleep hormone’ melatonin. So in the summer, when the days are lighter and longer, our brain doesn’t trigger the release of melatonin until later on, giving us more energy.

When it’s hot

When the weather is hot, we can be open to feeling irritable. Research has found that we can get angry or irritated when the weather is warmer as our stress hormones, such as cortisol, rise with the thermometers. If you find that the heat affects your mood, you can shelter under your golf umbrella so you can enjoy the sun without overheating.

When it’s cold

When the weather is cold, we might be more inclined to stay indoors and have less exposure to the sunlight. This can make us feel more lethargic from less vitamin D and serotonin than how we would normally feel.

It’s certainly encouraging to learn that we will have more energy in the summer after a difficult few months in lockdown in winter.

Socially Distant Party Games You Can Play This Christmas

Christmas 2020 is going to be very different. But that does not mean that traditions can’t go on, and a tradition in many families is party games. This year, with our Christmas bubbles, we can have some members of our extended family in our house, but we may still want to maintain a safe distance from them. So, we have solved this problem with our picks of party games you can still play while maintaining social distance this Christmas.

Who Am I?

This is a classic in many homes each Christmas, and it always brings laughs – especially when Grandma has to try and guess Kim Kardashian. People that are in a bubble together can be responsible for writing down the famous figure that needs to be guessed on a sticky note and then pass it to the player to put it on their head. People can be spread around the room because they do not need to be right next to each other, as long as everyone can see the names on the sticky notes. You might need to pass Dad his glasses so he can see though!

Umbrella Bounce

Umbrella Bounce is a simple game – you only need an umbrella and three tennis balls. The game works by having an open umbrella, (outside if you are superstitious), about 10 to 15 feet from where you are standing. Each person has three balls that they have to bounce into the umbrella. The person that has got the most balls in at the end wins. This can be done socially distant by disinfecting the balls after use or having different balls for each person. The kids could also have their own little tournament with their kids umbrellas.

Wink Murder

Many of you may have played this at school, and it is an old favourite. You start with all your players placed around the room, (or dinner table). One person is the detective, and one person is selected to be the murderer. The murderer then winks at each of the other players – if you’re winked at, that’s your cue to perform a dramatic death! The murderer must do this while avoiding being seen by the detective. It is then up to the detective to work out who the murderer is.

The game ends when either the detective has guessed correctly, or the murderer has killed all the other players. Extra points for award-winning deaths!

Simultaneous board games

If board games are what your family loves, you could still play them all together, but in a safe way. Have two sets of the same board game open and replicate the game on each board, but it means that each household can have their own equipment and they are not sharing with the other household.

Charades

For households that can’t be together, you can still play that old Christmas favourite, charades, with the help of technology. Compete against the other household or mix teams up and try to guess across video call. It will be like you are in the same room together and a good alternative that will help you keep up the Christmas tradition.

So, this Christmas may be very different to other years, but you can still keep the tradition of the family party games alive with our suggestions. Some may even become family favourites and will be played every year in the future.

Why Umbrellas Are the Best Present for the Family

The best presents in life are useful ones. Therefore, there can be no doubt that umbrellas can make the best present – they are incredibly useful, especially here in the UK! Throughout the year, there will be many times we all need an umbrella. But more than that, an umbrella is the perfect practical accessory to finish off an outfit.

So, whether you are buying for your nearest and dearest or for that person that has everything, we have picked out the best choices for people you may still need to buy gifts for.

For the lady in your life

If the lady in your life loves to look trendy and you also want to show your love for her, get her the Birdcage-2 Tattoo Rose umbrella. Express the message of your love with the all-over rose pattern on this dome-shaped umbrella. Plus, it’ll keep that fashionable ensemble dry. The pattern is printed on transparent plastic, meaning that visibility will be good for her whether she is using it on a walk or on her way to work.

However, if she loves her designer labels, we have a full range of Ted Baker, Orla Kiely and Lulu Guinness umbrellas that will suit her perfectly.

For the gentleman in your life

For the gentleman in your life, opt for something smart and durable. he won’t appreciate an umbrella that will break after one gust of wind, after all.

Our Typhoon-1 umbrella is the best solution. Using the latest advancements in umbrella technology the Typhoon-1 is a windproof umbrella. The rib structure can withstand being inverted. Not only is it practical, but it is stylish with its sleek black colour and comfortable rubber-coated hook handle. It’s the perfect choice whether he’s off to the golf course or rushing to a meeting.

For the kids

You might think the little ones in your life would not appreciate an umbrella, but with the fun designs we have, they will love them! For the little girl who is obsessed with magic and stories, get her the Funbrella-4 Bella the Unicorn umbrella. This magical unicorn patterned umbrella with pink hook handle (perfect for hanging off her school bag) will make her so happy when skipping to school on rainy days.

For the little boys that are obsessed with cars, trucks, buses, and all forms of transport, we have the Cath Kidston Junior-4 Mono Transport umbrella. The dark blue umbrella is covered in all sorts of vehicles, which is sure to put a smile on his face Christmas morning. The easy glide opening system means that it is safe and easy to use for small hands.

We hope our guide has shown you why umbrellas are great presents to get for family and friends. There are some great umbrellas spotlighted in this blog that anyone would be happy to get on Christmas morning.

Fan-Favourite Umbrellas from Film & TV

Actors may have the starring role, but where would our leading men and women be without their supporting cast? Sometimes, that supporting cast comes in the form of fabulous accessories!

Umbrellas are often used on the silver screen to convey an emotion about a scene. Sometimes they are used to show reflection or change. Other times, they are used so two characters can have a private conversation.

In this blog, we will show you some of the scene-stealing umbrellas from your favourite TV shows and films, plus how you can recreate the look.

The Umbrella Academy

We’re excited to see that this superhero TV show has recently been renewed for a third season over on Netflix. It has our favourite word in its name, so it’s only fitting that the show features some sleek brollies.

Based on the graphic novel series by singer Gerard Way, The Umbrella Academy features two iconic umbrellas. The first is the black hook-handled umbrella, which is favoured by Sir Reginald Hargreeves and what inspired the name for the eccentric gentleman’s superhero team. Step out in Sir Reginald’s dapper style with our Knightsbridge-1 umbrella!

The second umbrellas is twirled by fan-favourite Klaus Hargreeves. This pink birdcage umbrella can’t keep the spirits away from Number Four, but at least it kept the rain away in season one. Our Birdcage-1 Pink umbrella is a perfect match to Klaus’ brolly of choice.

Mary Poppins

No one can deny that Mary Poppins made umbrellas absolutely magical for generations of Disney fans. Many of us as children spent hours out in the rain with our little brollies, jumping up in a hope that we could learn to fly like everyone’s favourite nanny.

The best part? You can carry the nostalgic magic with you as a grown-up too! Get the Mary Poppins-style with this Soho-1 Navy umbrella. The colour matches Mary’s coat beautifully. (We are sorry but talking parrot handle is also not included with the umbrella. We will leave that part to your imagination!)

James Bond

Ever wanted to walk down the street feeling like a secret agent? While we can’t get you a job at MI6, we can provide you with an umbrella that looks like a classic Bond gadget. The spike umbrella was seen in For Your Eyes Only with Roger Moore playing Bond. The umbrella in the film was to be used by the enemy – when the umbrella is opened, spikes come out and the umbrella snaps shut on the person.

We don’t sell deadly umbrellas, but we do sell the aptly-named Magnum-1 Auto Black. With a wooden hook-handle and a gadget-worthy automatic opening, it’s sure to make you feel as suave as 007.

Moulin Rouge

Many girls have dreamt about Ewan McGregor serenading them. While we can’t provide Ewan, we can give you a similar umbrella to the one he is holding in the climax of the heart-warming Your Song scene in Moulin Rouge. His character, Christian, and the stunning Satine are not avoiding rain with this gorgeous umbrella, but are actually sheltering from a deluge of glitter and confetti. Recreate the romance with the similar Aerolite-1 Dark Red umbrella. If nothing else, it will help you avoid the rain while daydreaming about Mr McGregor at the bus stop.

There you have it! Your favourite brollies from the screen, matched and picked from our own collection of stunning umbrellas. Now you can add a subtle movie nod to your outfit – and look forward to feeling like a movie star next time it rains!

Since the popular series about the modern history of the British royal family began in 2016, it has been watched by 73 million households worldwide. The historic drama is now set to release its fourth season this year, but the three before it have created many memorable moments. Here at Fulton Umbrellas, we decided to compile a list of the most impactful moments across the seasons. We analysed the search terms for each of the main events and recorded the increase in searches on Google. We then measured the data two weeks pre- and post-release to gauge the impact of each moment.

Margaret wears the crown in season one

In season one, it was not the story of the Queen that captured everyone’s attention. It was her younger sister Margaret and her love life that people were interested in. Peter Townsend was a divorced captain that Margaret wanted to marry in 1953. However, as she was under the age of 25, she had to get permission from the Queen to marry him, who was in turn caught between her family and her Government as the prime minister at the time, Winston Churchill, said that it was unlikely that the cabinet would agree to the match. Townsend was then sent away to work in Belgium.

The couple was reunited in 1955 but were still denied marriage. At the time, Prime Minister Anthony Eden said that if Margaret married him, she would be stripped of her royal privileges and income. Then in October the same year, she made a statement that ended it all, confirming she would never marry him. Margaret did finally marry in 1960 to magazine photographer Antony Armstrong Jones.

Viewers were hooked, with many turning to Google to search for more information on the “Margaret and Townsend affair”. This search term soared by 1,483% in the 14 days after the season aired, showing the little sister stole the show.

Marburg Files revealed in season two

Season two’s most searched for scene came from a historical moment not many people know about. Indeed, the public did not know about it at time. The Marburg Papers were papers found that showed over 60 documents of correspondence between Edward VIII and Nazi high command. The entire volumes were only finally released in 1957. The episode in the season depicts the Queen’s first response to the documents, as Edward tries to re-enter the public life after his abdication in 1936. Searches for “Marburg Files” rose by 2,000%, which suggests that this was not a well-known thing and people wanted to know more.

Charles has his moment in season three

The most searched-for moment in season three was when Charles was invested as the Prince of Wales. This was important at the time, as the 20-year-old Charles was taken away from his studies at Cambridge University to spend some time in Wales and learn the Welsh language in the hope that this would ease tensions between Wales and England.

In the show, he becomes sympathetic to the idea Wales should be more independent and talks about Wales having a national identity in his investiture speech. In the series, the Queen is not pleased with this because he took a political stance, something royals should not do.

Searches for Charles’ speech in Wales went up 100% after the episode. This may be because people wanted to see the speech in real life was as revolutionary and emotional as the one in the show, or to simply read a translation of the Welsh speech.  It’s no surprise that this moment was so keenly searched for after the episode aired – it was not only a historic moment, but one that displayed a daring side to the future King. His words were not simply that of a royal family member doing the duty asked of him, but of a man going beyond that and standing among the Welsh people, seeking acceptance at a time when anti-English sentiment was strong in the country. Prince Charles did not just deliver a speech to the people. He delivered one in support of the people, making this as a momentous moment.

The upcoming season

Even though season four has not been released yet, it is already making an impact. The introduction of Princess Diana to the season has made search terms related to her rise. As the real woman made headlines in her own life, actress Emma Corrin has also made headlines for her uncanny resemblance to Diana, who she will be portraying in the show. Searches for the actress went up 200 per cent.

The iconic wedding dress Diana wore has been recreated for the series with The Crown’s costume designer, Amy Roberts, collaborating with the original designer, David Emanuel, to recreate the dress perfectly. Across the previous three seasons, Google searches for the most impactful moments in the series have increased on average by a minimum of 200%. We’re certain that internet interest for Princess Diana’s wedding dress will see a similar surge in the two weeks after season four airs.

We hope this blog has intrigued you to find out more about the different events in each season of The Crown. We are sure that the upcoming season four will bring more impactful moments, including Gillian Anderson’s depiction of Margaret Thatcher and the Falklands War.

Impactful moments throughout the season

Season	Searches Increased By
Season 1
Margaret and Townsend affair	1483%
Eden Prime Minister	639%
Great Smog 1952	1787%
Season 2
Marburg Files	2000%
Princess Margaret engagement	425%
Macmillan Prime Minister	503%
Season 3
Charles speech in Wales	100%
Princess Margaret US tour	100%
Princess Margaret divorce	339%

 

Sustainability has never been so urgent. Brands, celebrities, and the general public are all beginning to turn towards sustainable options, championing everything from eco-friendly fashion to conscious travel brands. The royal family is no exception to this movement, and many of Britain’s royals have been seen to make big steps towards a greener way of living.

From nifty electric cars to eco-activism and sustainable wardrobes, let’s find out which of our royals are paving the way and think about how we can emulate their efforts in our own lives.

The Duchess of Cambridge
Kate Middleton is famed for always looking classy and fashionable. In the words of one Guardian fashion editor, “her clothes show respect, bring an emotional warmth that strengthens historic and strategic bonds, and send a positive message about the country and family she represents.” Ever since marrying into the royal family, she has presented herself with true grace, and now she is using her coveted wardrobe to champion sustainable fashion brands.

Kate’s high-end designer choices always favour the sustainable, and she is often seen looking fabulous in Alexander McQueen and Temperley London garments. However, she has also been seen wearing lesser-known sustainable brands such as Faithful and Beulah. The latter of the two is a brand that sets out to fight modern slavery and empower vulnerable women.

Not only does Kate Middleton use her influence to champion sustainable brands, but she also doesn’t shy away from revisiting her wardrobe and re-wearing garments that she has already been seen in. This may seem normal to most of us, but for a royal, outfit repeating is a powerful statement!

Considering the fashion industry is the world’s second largest polluter after the oil industry, boosting the popularity of sustainable fashion could not be more important. The Duchess of Cambridge’s choices encourage the rest of us to choose investment pieces over fast fashion, whether that be reducing our plastic waste by investing in a luxury umbrellas, re-styling an old dress rather than buying one new, or shopping at pioneering sustainable brands.

The Price of Wales
Over the years, Prince Charles has regularly been involved with community initiatives and scientific bodies as well as developing his own sustainability projects. Each of his projects has focussed on remedying environmental damage and finding sustainable ways to save the plant’s natural resources. His projects include the Prince’s Rainforest Project, Accounting for Sustainability, the International Sustainability Unit, and Project Start. On top of this, Price Charles has been involved with planning homes in communities with an environmental focus, while updating his own homes and cars to make sure that they are more eco-friendly (such as the solar panels installed in Clarence House)

Prince Charles was also the first member of the royal family to opt for an electric car, a Jaguar I-PACE to be precise. Not only did this purchase make his journeys much greener, but it set a precedent both for the general public and the other royals. The Duke and Duchess of Sussex soon followed his lead in 2019!

Queen Elizabeth II
Each member of the royal family seems to have chosen their own area of sustainability to champion. For Queen Elizabeth, that area is forests. After the launch of the Queens Commonwealth Canopy (QCC) in 2015, all 53 countries in the Commonwealth family have united together in a pledge to help save some of the plant’s most precious natural habitats.

The result was the launch of a network of forest conservation projects, helping to conserve indigenous forests for generations to come. The QCC prioritises five key objectives:

• To raise awareness of the value of indigenous forests

• To create a chain of forest conservation projects that unite commonwealth countries

• To demonstrate the Commonwealth’s capacity to promote change in our forests

• To facilitate knowledge about what the best strategy is to achieve forest conservation

• To create a lasting legacy of the Queen’s leadership of the Commonwealth

In recent news, it was announced that Bermuda has now joined the QCC. As of March 2020, Bermuda chose to contribute towards the incredible biodiversity that the Walsingham Nature Reserve QCC project strives to accomplish.

From involvement in charities to eco-tourism, it’s clear that sustainability is more important to the royal family than ever before. With more and more high-profile, influential people putting the wellbeing of our planet at the top of their priorities, the future looks brighter and far more sustainable!